I am looking for a courier service, you provide a courier service. You are very aware that you operate in a very competitive space where competition is centred on price and service. I am looking for a service that can give me easy access to the information in your system but you don’t currently give me visibility of my details, your tracking processes and my exact delivery date. Your competitor does – where do you think I am going to place my business? Let’s make 2010 the year that you really start to use Business Intelligence to give all of your customers more visibility of what you do and how you do it. Although this is a simplified example it serves to illustrates that mining information you have and exposing it to new and existing customers can give you the competitive edge – and let’s all get over not wanting to share information because it is sensitive and privileged – that is so last decade.

This entry was posted on Wednesday, January 27th, 2010 at 12:05 pm and is filed under Business Intelligence. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.