Why Small Businesses should invest in an integrated Excel-based Business Intelligence solution: Reason No. 3

It is a must for a small business to have the commercial intelligence to understand and act upon market trends for their products and services. For a big corporate, developing and introducing a product in the market based upon misread market interpretations will not necessarily become a survival problem. But if a small business makes the same mistake, it could be the beginning of its downfall. Small businesses need BI as much as larger businesses, if not more, to identify market trends and make decisions accordingly. The agility of a small business allows for BI to be used highly effectively if the conclusions drawn from real-time, trusted information can be implemented quickly and efficiently to either mitigate risk or take advantage of opportunities early on.