Most BI products load your data, do some rather simple transformations, then impose their own interpretation of good charting and presentation capabilities on you. We allow you to do the same data loading and transformations, but leave the data in an Excel workbook for your to format and present the way you want.

In our initial releases, we are focusing on the marketing groups and their challenge with web reporting, but the product handles database and extracted data just as easily.

Why do people still try to centralize BI? Distribute it. We agree – that is what the vast majority of people want. Give it to them.